Meet Our Founder
From Fortune 500 exec to leading executive coach, this is Mitch Simon’s inspiring story
As San Diego’s Leading Executive Leadership Coach, Mitch helps executives build strong, high-performing teams. But before he built a top-ranked executive training company, he was the Director of Strategic Planning in the boardroom of a Fortune 500 company, with a gut feeling that things weren’t going as well as they seemed. His team was suffering under the weight of bureaucracy, hubris, and inauthenticity, and he knew he could do better.
The Retreat that Changed Everything
Mitch took it upon himself to lead his team on a corporate retreat. He had never been on a retreat or even met a coach. He decided they were going to engage in a transformational adventure…climbing Mt. San Jacinto the hard way. His goal was to trek for an hour, converse, and climb again. Throughout the grueling climb, they worked through big questions, challenging each others’ mindsets, and speaking openly about things that they had never been asked about before.
Big Questions, Bigger Answers
Not long after, Mitch had the opportunity to climb Mt. Rainier with 12 executive coaches. They were asking questions that rattled his soul. Things like… “Are you 100% satisfied with your professional life?” and “Are you too comfortable?” They were confrontational. It made him uncomfortable. He left Mt. Rainier a changed person.
Learning to Lead Leaders
Mitch left the corporate world, went to coaching school and founded the Simon Leadership Alliance. Within 18 months, he was doing what he loves to do best…building strong teams made up of voracious, energetic leaders. Today, Mitch is starting the challenging conversations that break people out of unproductive mindsets and create authentic, trustworthy relationships.
The Simon Philosophy
THE TRADITIONAL MODEL
In most leadership development programs, leaders are crippled with information, and miss out on critical feedback from their team. But leaders don’t develop in a classroom. Leadership development happens in teams.
A NEW APPROACH
Mitch devised a revolutionary new approach, boiling down leadership theory and research into something practical, actionable, and even exciting. As leadership teams develop together, they build trust, connection, accountability, and achieve new results.
LEADERSHIP DEVELOPMENT
A 4-Dimensional Experience
IN CONVERSATION
Effective leaders have rare – yet highly effective conversations. To develop this, leaders need to practice having conversations that they’ve never had before.
IN TAKING NEW ACTIONS
Effective leaders take new actions and are aware of their own leadership presence. To do this, leaders need to practice and be accountable, taking on new actions outside of the classroom.
IN RELATIONSHIPS
Leaders build deep, meaningful relationships. To do this, leaders need to learn new strategies to go deeper with their teams.
IN THE MIND
Effective leaders have growth mindsets, curiously observing new ideas. To do this, we confront leaders with questions that increase the leader’s self awareness.
The Simon philosophy has been central to the success of Mitch’s rewarding online leadership courses, game-changing team building workshops, and transformational corporate retreats.
WORK WITH MITCHKeynote Speaking
Mitch is a renowned leadership development coach, accomplished stand up comedian, and host to one of the best leadership podcasts. His empowering outlook and impeccable stage presence make him the ideal keynote speaker.
But don’t take our word for it, watch for yourself.


